-web: gunicorn karmaworld.wsgi
-celeryworker: python manage.py celery worker --pidfile=/tmp/celeryd.pid -l info
-celerybeat: python manage.py celery beat --pidfile=/tmp/beat.pid -l info
+web: newrelic-admin run-program gunicorn karmaworld.wsgi
+celerywrapper: sh celerywrapper.sh