-web: gunicorn karmaworld.wsgi
-celery-worker: python manage.py celery worker --pidfile=/tmp/celeryd.pid -l info
-celery-beat: python manage.py celery beat --pidfile=/tmp/beat.pid -l info
+web: newrelic-admin run-program gunicorn -b 0.0.0.0:$PORT karmaworld.wsgi
+worker: python manage.py celery worker -B -l info -Q $CELERY_QUEUE_NAME