-web: gunicorn karmaworld.wsgi
-celeryworker: python manage.py celery worker --pidfile=/tmp/celeryd.pid -l info
-celerybeat: python manage.py celery beat --pidfile=/tmp/beat.pid -l info
-celerywrapper: sh celerywrapper.sh
+web: newrelic-admin run-program gunicorn -b 0.0.0.0:$PORT karmaworld.wsgi
+worker: python manage.py celery worker -B -l info -Q $CELERY_QUEUE_NAME